While there are many benefits to increased technology, the events industry is slow to adapt to the innovative digital technology used to track how successful an event is. Badges and wristbands can now be embedded with Bluetooth, Wi-Fi, and radio frequency. This data can track how many people attended one session versus another at a conference, how long they stayed at a session, and if they were engaged.
Typically, event coordinators receive their qualitative data from event registration. Registration provides predominantly demographic information such as what companies the attendees work for, job titles, and geographic information.
Attendee engagement is difficult to track, but something event coordinators greatly value as it provides feedback on how well the event went, and how it can be improved. However, attendee engagement is difficult to track and surveys and mobile applications only provide a glimpse of overall feedback.
I think the event industry is slow to pick up on this new digital technology because it is just that: new. This type of technology can be expensive and require extensive training on how to use it and how to productively use the data provided by it. Perhaps some event coordinators do not see it worth the investment, but I think over time, this will become a more widely used product.
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